Concept
Enhancing awareness of the wealth and variety of the Swiss watch industry is the key element of the concept of Think Time Think Swiss Excellence , the travelling theme-based exhibition of the Federation of the Swiss watch industry FH.
Inaugurated in 2003, Think Time Think Swiss Excellence conveys a global and positive image of a fast-changing industry. From this standpoint, its offers a two-fold vision. The first places the history of Swiss watchmaking within a more global timeline, highlighting the major innovations over the centuries. Visitors are thus able to follow the evolution and grasp the importance of a tradition of knowhow handed down through time. The second perspective reveals how this legacy is expressed in contemporary watchmaking. Focusing on the concepts of innovation, cutting-edge technology and research and development, this level opens up whole new horizons and enables one to catch a glimpse of the watchmaking of tomorrow.
In parallel Think Time Think Swiss Excellence acts as a powerful reminder of the strengths of Swiss watchmaking. Closely entwined with the notions of quality and precision for the past four centuries, the industry pursues its quest for excellence. High-level specialised training course, state-of-the-art equipments and rigorously selected materials all contribute to the treasures that it produces. And because the reliability of a timepiece is as precious as the object itself, Swiss watchmaking has developed a full-fl edged network to ensure a customer care service worthy of its watches in all strategic points of the globe.
Enhancing awareness of the wealth and variety of the Swiss watch industry is the key element of the concept of Think Time Think Swiss Excellence , the travelling theme-based exhibition of the Federation of the Swiss watch industry FH.
Inaugurated in 2003, Think Time Think Swiss Excellence conveys a global and positive image of a fast-changing industry. From this standpoint, its offers a two-fold vision. The first places the history of Swiss watchmaking within a more global timeline, highlighting the major innovations over the centuries. Visitors are thus able to follow the evolution and grasp the importance of a tradition of knowhow handed down through time. The second perspective reveals how this legacy is expressed in contemporary watchmaking. Focusing on the concepts of innovation, cutting-edge technology and research and development, this level opens up whole new horizons and enables one to catch a glimpse of the watchmaking of tomorrow.
In parallel Think Time Think Swiss Excellence acts as a powerful reminder of the strengths of Swiss watchmaking. Closely entwined with the notions of quality and precision for the past four centuries, the industry pursues its quest for excellence. High-level specialised training course, state-of-the-art equipments and rigorously selected materials all contribute to the treasures that it produces. And because the reliability of a timepiece is as precious as the object itself, Swiss watchmaking has developed a full-fl edged network to ensure a customer care service worthy of its watches in all strategic points of the globe.
Contents
Think Time Think Swiss Excellence provides information and aesthetics in the most attractive way. Thanks to brand-new sound and picture technologies, it enables the visitors to experience a genuine immersion into a world that is both entertaining and educational. The resolutely contemporary overall aesthetics underscore the modern character of an industry in the vanguard of progress.
High-tech panels featuring most recent technologies and sound movies invite visitors to take a contemporary look at the material moving past his field of vision where reputed Swiss watchmaking know-how is particularly highlighted. In addition, manufacturing processes combined with watch components, tools and spare parts sometimes not visible to the naked eye bring the live touch to the exhibition. All has been achieved for showing the mastery of quality and precision which has always motivated Swiss watchmakers to excel.
Eight panels, eight facets to testify to a changing, rich and contrasting world, the guiding theme being the reminder of what makes Swiss watchmaking unique: a remarkably controlled balance between tradition and innovation.
Think Time Think Swiss Excellence provides information and aesthetics in the most attractive way. Thanks to brand-new sound and picture technologies, it enables the visitors to experience a genuine immersion into a world that is both entertaining and educational. The resolutely contemporary overall aesthetics underscore the modern character of an industry in the vanguard of progress.
High-tech panels featuring most recent technologies and sound movies invite visitors to take a contemporary look at the material moving past his field of vision where reputed Swiss watchmaking know-how is particularly highlighted. In addition, manufacturing processes combined with watch components, tools and spare parts sometimes not visible to the naked eye bring the live touch to the exhibition. All has been achieved for showing the mastery of quality and precision which has always motivated Swiss watchmakers to excel.
Eight panels, eight facets to testify to a changing, rich and contrasting world, the guiding theme being the reminder of what makes Swiss watchmaking unique: a remarkably controlled balance between tradition and innovation.
Eight panels
From local to global
The Swiss watch- making industry has always experienced extraordinary dynamic growth
Training
Schools with an excel- lent standard prepare future watchmakers to master the art of precision
Materials and exteriors
A material passes through many stages before becoming a component part of the watch
Customer care service
A vast customer ser- vice network ensures that the timepieces continue to work per- fectly
A walk through time
Its history has seen a succession of great technical and aesthe- tic achievements
The professions
Harmonious associa- tion of many profes- sions
Technology
At the heart of the watch, the movement often illustrates the genius of a master watchmaker
Swiss made
Swiss made watches are one of the rare industrial products whose provenance is protected
Touch screen table
An interactive table allowing visitors to build their own watch movement and explore the mysterious world of gear-trains. At the end of the session a personalised diploma is awarded to those who successfully complete the eight stages of assembling the movement.
Internet terminals
For visitors requiring more information, Think Time Think Swiss Excellence makes available two terminals providing access to the FH website via the link www.swiss.watch
Mobile application
Think Time Think Swiss Excellence is also available online on the platform izi.TRAVEL. Visitors can download the app and visit the exhibition at their own pace, before or after the event.
Exhibition opportunities
Think Time Think Swiss Excellence is designed to be presented either independently, or within the context of events such as trade fairs, exhibitions, conventions, seminars, etc.
As a promotional platform dedicated to watchmaking, but also on a broader level to Switzerland in general, Think Time Think Swiss Excellence is capable of responding to the wishes of specialised organisations as well as nonwatchmaking sources. Thanks to its eminently modular nature, it can be displayed in whole or in part and may be integrated within such varied settings as exhibition halls, shopping centres, lobbies, museums, etc.
Think Time Think Swiss Excellence definitely gathers all the assets of an outstanding promotional platform: its themes (tradition, innovation, conquest of the future), its mobility (modular structure adaptable to different kinds of venues), its promotional strength (positive image of the sector, clear and impacted messages) and its perfect global dynamics.
