In 2016, Maurice Lacroix released the Aikon, an urban watch that has since become the company’s best-selling collection. Now, the brand from the Franches Montagnes has created a new range of urban watches, sharing a family likeness with the Aikon but packed with innovative craftsmanship. The new Aikonic collection features a blend of cutting-edge materials and technology. A product of the Swiss Jura, the new creation skilfully crafted at the company’s Saignelégier Manufacture incorporates some locally sourced components.
The La Chaux-de-Fonds-based watchmaker has unveiled a new white gold creation featuring a 43mm tourbillon. Its hand-painted dial reproduces an illustration by John Howe, artistic director of the Lord of the Rings trilogy and a friend of the brand. Both the artwork and its horological reproduction have been acquired by the same collector.
Expanding its Métiers d’Art collection, Louis Erard has unveiled the Gravée Main timepiece. This 99-piece limited edition celebrating the art of engraving is entirely handcrafted. Each case – from bezel to crown and buckle – requires more than 50 hours of work. This means that two watches are alike, each a one-of-a-kind creation in its own right.
LVMH Moët Hennessy Louis Vuitton, the world’s leading high-quality products group, recorded revenue of €39.8 billion in the first half of 2025. The group showed good resilience and maintained its powerful innovative momentum despite a disrupted geopolitical and economic environment.
Commemorating its 50-year anniversary, Maurice Lacroix has unveiled three limited-edition watches. Graceful and sleek, these classically styled timepieces are ideally suited to modern-day living. Enriched with refined details, they pay tribute to the company’s home, located in the Franches-Montagnes.
Long perceived as dainty and nostalgic, mother-of-pearl is now enjoying a bold revival thanks to innovation from Positive Coating. By offering it in unique metallic shades, the company based in La Chaux-de-Fonds is bringing a strikingly modern touch to this natural material while preserving its mystery and original soulfulness.
To mark its 250 years of uninterrupted history, Breguet has unveiled a unique exhibition in the heart of Geneva. The iconic boutique on Rue du Rhône has been transformed into an immersive, temporary space called “The Drawers of Time”.
At the end of the first semester, the Swatch Group reported net sales of CHF 3.059 billion, down 7.1% compared with the same period last year. For the second half of 2025, the watchmaking giant expects an improvement in the market environment in Greater China.
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