Watches and Wonders Geneva 2026 will welcome 11 new brands, including Audemars Piguet, the oldest fine watchmaking Manufacture still in the hands of its founding families, and L’Epée 1839, the only Manufacture in Switzerland to specialise in the production of high-end clocks.
The watchmaking brand and USM Modular Furniture have come together to launch an exclusive watch collection that fuses horological mastery with architectural ingenuity. This collaboration pays tribute to the groundbreaking spirit of the 1960s – the decade that saw the creation of the USM Haller modular system (1965) and the debut of Zenith’s revolutionary El Primero chronograph (1969).
The watchmaker continues to draw inspiration from a variety of sources and unveils a unique creation from the Creative Art collection. This timepiece was designed in collaboration with master watchmaker Vincent Calabrese. Inspired by the mythical phoenix – an emblem of rebirth and eternal renewal – The Phoenix Eternis Ignis reflects the cyclical dance of time itself.
Breguet has unveiled the fifth chapter in its 250th anniversary celebrations, a brand-new 50-piece limited edition named Marine Hora Mundi 5555. The timepiece pays tribute to craftsmanship with a dial on two superimposed levels, one guilloché and the other sapphire. This special dial is inspired by NASA’s “Black Marble”, a nocturnal vision of the Earth.
Launched in 2021, the Antarctique Rattrapante is enhanced by a surprising innovation that magnifies the beauty of the mechanism on the dial side: the metal face of a robot sculpted in titanium, hand-polished and then laser-engraved. As soon as the chronograph is activated, its eyes change colour: initially, they light up yellow (a nod to the Shrikes in the film Mortal Engines). When stopped, they glow red and when reset, they turn blue.
The watchmaker has unveiled the Oris X Bamford Watch Department ProPilot Altimeter “Mission Control”, a 250-piece limited edition propelling the iconic altimeter to new heights.
Founded in Geneva in spring 2024, Taos continues its exploration of artistic crafts by unveiling two new one-of-a-kind creations, designed for formal wear and engaging in a mirror-image dialogue: the elegantly masculine Tuxedo and the flamboyantly gorgeous Gala evoking the splendour of evening gowns.
Last August, Norqain announced the launch of the Wild One Skeleton Stan the Man Limited Edition, a timepiece created in collaboration with Stan Wawrinka, famous Swiss tennis player, three-time Grand Slam winner and brand ambassador.
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